Challenge - July 2007

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Going the Distance

Beyond service with a smile, the compassion and dedication of this year's PS21 Star Service Award winners have touched the lives of their "customers". From opening their hearts to opening their homes, the winners have gone above and beyond their duties to ensure that their "clients" receive the help they need.

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Life in Campaign City

The liberal use of campaigns to modify citizens' behaviour has garnered Singapore the moniker "nanny state". This story takes a look at some of these "fine" campaigns.

Men at Work

We need help too! Three male public officers discuss the challenges of achieving work-life harmony from a man's point of view.

The Power of ONE

A truly responsive public service that provides quality service is not just a far-fetched ideal. BG (NS) Yam Ah Mee tells us how it can be achieved.

Service for Life Challenge's editor talks recounts some truely hair-raising service experiences - the good, the bad and the intoxicated.	Short Takes Check out how the much-appreciated Progress Package secured Singapore the UN Public Service Award, how the Singapore Kindness Movement celebrated its 10th birthday, and other bite-sized information of some latest happenings.

Public Club Associate Professor Cherian George shares his views on the service standards in the Public Sector and how it should deal with differences in its "customers" - by giving them equal treatment.	Dining At The Chef's Table In need of real pampering? What can be better than treating yourself to personalised and meticulously prepared "designer gourmet", paired with fine wines to bring out the flavours of the dishes, at the Chef's Table?

Adrenalin Rush How cold is it at the top? The CEO of IE Singapore overcomes not only the challenges in promoting trade growth, but also countless snow-covered mountains. Read on to find out how Mr Chong Lit Cheong finds a natural high in skiing.