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March Issue
“Service” is a core value of the Public Service. In many ways, service defines the mission of the Public Service. Service is about being accountable to our citizens and customers, and going the extra mile for them.

The Public Service celebrated the PS21 Star Service Award winners at a ceremony on 10 February 2006. Seventy-seven officers from across the public sector were nominated for the PS21 Star Service Awards, out of which five were conferred the PS21 Distinguished Star Service Award.

But manifestation of excellent service should not be apparent only on a particular day. Nor should excellent service be recognised only once a year. As Chairman Quality Service Committee Tan Yong Soon puts it, service should be a way of life for all of us.

Service is certainly a way of life for the Housing and Development Board (HDB), which is probably one of the most recognised statutory boards in Singapore. HDB was the first organisation in Singapore to be assessed under an integrated framework by SPRING Singapore, and successfully secured three Singapore quality assessments at one go — Singapore Quality Class re-certification, Singapore Innovation Class and Singapore Service Class. HDB also recently launched a service tagline: M.A.G.I.C. (Making A Great Impression on Customers). Many significant service initiatives have also been launched, e.g. providing on-site, personal service to buyers of new flats, and developing e-services to bring more convenience to citizens interacting with HDB. We bring to you the service initiatives of HDB in this issue of Challenge.

The PS21 Star Service Award honours exemplary service providers across the Public Service.
 
The Singapore Public Service is gearing itself for Singapore 2006 (S2006) — a series of international events and conferences to be held in the later half of this year. There will be 16,000 delegates and visitors from 184 countries visiting Singapore. More than 15 inter-agency committees and workgroups comprising over 6,000 public officers have been hard at work preparing for S2006, which will showcase Singapore as a vibrant, progressive city with endless opportunities for local and foreign businesses and interest groups alike.

Is your agency ready to show these visitors what great service is all about? Will Singapore and the Singapore Public Service leave a great impression on these visitors? Are you ready for the challenge?

Melissa Cheah Editor, Challenge
 
 
     
 
 
 
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