| Many agencies, one gateway |
| |
When the second phase of the e-Government Action
Plan (eGAP II) was launched in 2003, it was based
on a simple yet powerful idea: Many Agencies, One
Government.
At the launch, the then Deputy Prime Minister (DPM)
Lee Hsien Loong said eGAP II would deliver more
one-stop and integrated services to meet the needs
of the public and businesses.
To ensure that Singaporeans enjoy the benefits of
government services through easier access and to
help reinforce the “Many Agencies, One Government”
message in promoting the use of these services,
two key initiatives are being introduced:
| • |
The Singapore
Government Online portal (www.gov.sg)
for the public |
| • |
Coordinated Marketing
guidelines for the agencies |
In October 2004, the Singapore Government Online
at www.gov.sg was launched. This portal brings together
SINGOV, eCitizen and business.gov.sg websites under
one umbrella.
So now, when you visit www.gov.sg, you can find
all the government information and services you
need.
www.gov.sg is organised into four segments:
| • |
Government:
This is where you can learn about ministries,
statutory boards and nationwide events and
even share your thoughts via a feedback channel. |
| • |
Citizens and Residents:
All government-related information on topics
such as defence and security; housing; transport
and travel; culture, recreation and sports;
health and environment; family and community
development; as well as education, learning
and employment are located here. |
| • |
Businesses: This segment
caters specially to the needs of businesses
in Singapore. |
| • |
Non-Residents: Here, non-residents
can find useful information and services related
to visiting, living, studying and working
in Singapore. |
In Coordinated Marketing, all public agencies are
encouraged to promote their e-services under the
umbrella of the Singapore Government Online identity.
As agencies continue to improve the quality of services
delivered online, Coordinated Marketing reinforces
the image of a concerted effort among the agencies
committed to realising “Delighted Customers”,
a targeted outcome of eGAP II.
Along with the Singapore Government Online identity,
Coordinated Marketing also encourages agencies to
include the eCitizen Helper mascot in their promotion
of e-services. The eCitizen Helper service assures
that no one is left out even if public users are
unfamiliar with the Internet and need help to use
government services online. (Find out more about
the eCitizen Helper Programme in the story: Get
everyone onboard.)
Actively applied by all government agencies, Coordinated
Marketing will help to drive maximum marketing mileage
for Singapore Government Online and increase awareness
and adoption of agencies’ e-services.
The public will also be delighted to know that all
agencies’ e-services are part of a coordinated
series of efforts backed by the Singapore Government.
The policy governing Coordinated Marketing has been
incorporated in IM8D. Meanwhile, agencies can get
acquainted with its application guidelines for all
advertising and promotional materials (Web-based
excluded). |
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By
IDA
Next: Get everyone onboard |
