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He means business
 
 
What do you do when you find yourself face to face with hungry crocodiles waiting for lunch?

Mr Tan Juan Fook found himself in such a situation more than 15 years ago. Although he was safe from the crocodiles which were enclosed behind 5-feet high walls, he can never forget the sight of the feeding frenzy that took place right before him.

Juan Fook is a Customs Specialist from the Rules of Origin Unit of the Singapore Customs. His job requires him to issue Certificates of Origin (COs) to eligible companies so that their products can enter overseas markets with a reduced tariff, thus improving the competitive edge of the products.

Before issuing a CO, he ensures that the company’s products meet the Rules of Origin (specific requirements) of the respective CO schemes to qualify as Singapore-origin products. To this end, he visits manufacturers and farmers that wish to apply for the CO when they export.

He has been to many places such as crocodile and fish farms, chemical plants, pharmaceutical companies, food factories and electronics companies to check that the necessary facilities, processes and manufacturing capabilities are in place.

To date, more than 2,000 companies are registered with the Singapore Customs and obtained their COs.

An eye-opening experience
Relating his experience at the crocodile farm, Juan Fook said: “Back then in the 80s, Singapore was the beneficiary of the Japan Generalised System of Preference (GSP) Scheme, which allows imports from Singapore to be exempted from duties in Japan. There were many affluent Japanese tourists who came to Singapore and bought leather products worth thousands of dollars. The owner of the farm wanted the GSP CO so that the tourists would not have to pay any import duties when they returned to Japan.”

Besides catching a live crocodile feeding show, Juan Fook learnt about the farm operations which included incubating crocodile eggs, hatching them, breeding the young and finally skinning them.

He said: “Other than the above experience, I enjoy visits to manufacturing plants especially those which allow me to visualise how a product can be converted from raw materials to the end product.”

More stimulating challenges
Another key aspect of Juan Fook’s work is representing Singapore in free trade agreement (FTA) negotiations. He has been involved in FTA negotiations with India, Japan, Korea and the US.

Juan Fook works with the Ministry of Trade and Industry to craft the Rules of Origin in the interest of exporters so that they can benefit from the FTAs.

He has gone on many overseas trips for work and finds FTA negotiations challenging and invigorating.

“As far as negotiation goes, it’s never easy because we have to know our thresholds such as our opening and bottomline positions. At the same time, we need to know our counterparts’ proposal. We must be very thorough in our work and fully prepared to answer questions off the cuff.”

Sharing a memorable, nerve-racking experience, he said: “There was a particular instance when a round of negotiations was almost at a standstill. We had told them we could not meet their requirements, but they couldn’t understand why. Then one of them threw their proposed rules across the table and asked us to interpret them. So they were challenging us, questioning our competence. If we were not prepared, we would stumble and our integrity and competency would be in question.

“At that moment, it was very stressful. The whole table was looking at me because I was the technical expert. Fortunately I had done my homework and could answer the question.”

A satisfying job
Juan Fook has been facilitating trade for close to 20 years. Whether it is facing hungry crocodiles or demanding trade officials, he takes his work in his stride.

Summing up why he enjoys his line so much, he said: “I derive great job satisfaction when I am aware that I am actually helping fellow Singaporeans to export our Singapore-origin products overseas successfully.”
 
 
 
 
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