| Get great deals with
The Family Card! |
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The Family Card
is a discount card that gives families access to
great discounts and ideas for family bonding across
the island. Have you got yours yet?
If you visit Switzerland, you may chance upon
a “Families Welcome” quality seal. Businesses
that display the seal offer family-friendly
facilities as well as special deals for the family.
Similarly, retailers in Singapore have realised
that targeting families makes business sense. So
81 retailers with more than 500 outlets across
Singapore have partnered with Family Matters!
Singapore to create packages for families under
The Family Card programme.
Said Ms Amy Gay, Deputy Director, Family Education
Department, Ministry for Community Development,
Youth and Sports: “MCYS supports this card because
it can help families to save money with these good
discounts offered.... The philosophy behind this
card is not to promote a ‘larger than life lifestyle’
and spending beyond one’s financial means, but
instead it is to offer discounts and opportunities for
families to spend time together.”
Apart from special family deals, The Family
Card retailers are also rated according to suitability
for couples, family, seniors and babies. The rating
provides a reference list of things families can do
together. A restaurant with a baby-friendly rating
for instance, offers baby seats, crockery for young
children, and for some, even a
free meal for kids when parents
dine in!
The exclusive merchants include aquaDucks™,
Kids Pictures, Tumble Tots, Big Bubble Centre, Morris
Allen Study Centres, and Lorna Whiston Speech &
Drama Centre.
On why her company supported the programme, Ms Lindy
Koh from aquaDucksTM said: “aquaDucks™ is
honored to be part of The Family Card as it complements
our emphasis on family bonding. The Family Card
is an excellent initiative to promote family values
and we strongly encourage like-minded merchants
to participate in this excellent programme.”
The card offers exclusive discounts including
10% off the total bill and a one-time 20% discount
voucher for birthday cakes at Angie the Choice, and
15% discount on regular items and 5% discount on
promotional items at Novena Furnishing.
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The Family Card aims to help families save money
whilst bonding with their loved ones. It is about
making a statement that our families matter!
Applicants do not need to have a certain income
level to qualify. The usual price for The Family
Card is $15. However, staff of Family Life Ambassador
(FLA) Organisations need only pay $10. (Visit www.aboutfamilylife.org.sg
to check if your organisation is an FLA.) Contact
your Human Resource Department for more information
on signing up for The Family Card.
MINDEF is one of the FLA Organisations that
encourages its staff to join the programme. Explaining
why, Ms Alice Yeo, Head (Family Support and
Development Branch), Defence Management Group,
said: “We take staff welfare very seriously. With The
Family Card, our staff can have access to a whole
range of ideas and special deals for dining, travelling,
relaxing and spending quality time with their
loved ones.” |
