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An innovation guru speaks his mind
 
Enjoy daydreaming. Listen to your intuition. Dare to be a little crazy. If you follow this advice, you might well be striding down the path to more creativity.

The advice might sound off tangent or implausible to many, but that was the exact prescription Professor Guy Claxton — a UK leading expert on learning and creativity — offered.

Prof Claxton was in town as the keynote speaker for the Global Conference on Excellence in Education and Training 2004 held from 20 to 22 May. Organised by the Singapore Polytechnic as part of the institution’s 50th anniversary celebration, the conference attracted some 160 local and international speakers from 19 countries.

“Anyone can be more creative than he is. And I teach people how to do that,” enthused the affable 56-year-old.

Prof Claxton is the author of Hare Brain, Tortoise Mind: How Intelligence Increases When You Think Less. In it, he makes a differentiation between “hare brain” and “tortoise mind”. “Hare brain”, with its faster thought-processing speed, is analytical, calculating and self-conscious. It is apt for many situations, but not all. When creative solutions are needed, the slower, meditative strengths of the “tortoise mind” provide the solutions. The tortoise mind is sometimes known as intuition, the unconscious, and the id.

With such a quirky title and contents, should it be any wonder that the book is fodder for controversy? While admitting its controversial nature, Prof Claxton let on — unabashedly and matter-of-factly — that the paradoxical title holds much truth.

“In our culture, we have become so obsessed with rational, articulate and deliberate thinking that we’ve lost contact with other forms of thinking that are equally important.

“In America and Europe, our minds have become unbalanced. We over-emphasise that explicit, articulate form of knowing and we’ve lost the value of the quieter, more reflective way of knowing which is equally important.”

Lest you think that what he said is some airy-fairy statement to invite controversy, he emphasised that there is real research to prove that quieter, reflective thinking is essential to creative thinking. The man — with a double First in Natural Science from Cambridge and a doctorate in cognitive psychology from Oxford — cites research and experimental data to substantiate that much of a person’s best thinking takes place below the level of consciousness.

When asked to debunk some myths on creativity, he was all geared up to share his views.

“People think it’s about bright, pretty, artistic stuff and that it’s a special province of the arts. But it is as much a feature for an architect, a surgeon, a product designer and an engineer. It’s not just about music, painting and the arts.”

To him, creativity is also certainly not a single entity that can be separated from ordinary thinking. Rather, it is like an orchestra that is made up of many different instruments.

“The way to cultivate creativity is to cultivate the different components and not treat it as something exotic, or special.

“Being critical, attentive, playful, experimental, curious and having imagination are all ingredients of creativity,” he said.

Want to be more creative? Try these:
Learn to eavesdrop on your mind while you’re not controlling it. These are times when you’re falling asleep, waking up, daydreaming and when your mind is wandering around on its own.
Learn to enjoy paying more attention to real physical things like flowers, traffic, the way a machine works, etc. Be more in touch with the physical experience. You need creativity when your normal thinking doesn’t work. You need to find a way of escaping from your normal thinking and one way is to engage yourself with the details of material. Designers, artists, scientists engage themselves with real physical things. Through playing with material, you often get surprising insights which you will not have gotten if you are thinking.
Learn to listen to your intuition. Intuition is not always right, but it’s sometimes valuable.
Dare to be a little crazy. Let your mind think the unusual things.
 
 
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