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Colours@MITA for staff
 

Have you wondered why you no longer receive MITA Matters, our monthly newsletter? This is because the Ministry of Information, Communications and The Arts (MITA) has replaced it with two newsletters — a quarterly one targeted at external customers and a fortnightly newsletter for MITA staff called Colours@MITA.

We introduced the changes to serve our audiences better.

As MITA Matters was distributed to both our internal and external customers, it could not adequately meet the needs of both audiences. Our staff felt that they were not well-informed about the happenings in MITA and we did not want to provide irrelevant information to our audiences outside.

The inaugural issue of Colours@MITA was out on 7 March 2003. It contained information on past events, upcoming events and staff changes, parting words, comments/views from staff and lots of pictures.

This e-newsletter offers many benefits:

It provides timely information for staff.
It is produced fortnightly, while MITA Matters was distributed monthly.
As it is produced in-house, the production cost has been reduced tremendously.
It is an interactive piece that allows staff to give their comments/views.

One staff member said, “I find the online version more interesting than the former printed one. I make sure that I read every new copy as soon as it is out to catch up on what’s happening in other parts of MITA.”

While MITA continues to improve on this e-newsletter, we are now planning the quarterly newsletter for our external customers. You probably will not see Colours@MITA but look out for our exciting quarterly newsletter.

 
 

By Corporate Communications Department, MITA

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