Have
you wondered why you no longer receive MITA
Matters, our monthly newsletter? This
is because the Ministry of Information, Communications
and The Arts (MITA) has replaced it with
two newsletters — a quarterly one targeted
at external customers and a fortnightly newsletter
for MITA staff called Colours@MITA.
We introduced the changes to serve our audiences better.
As MITA Matters was distributed to both our internal and
external customers, it could not adequately meet the needs of both
audiences. Our staff felt that they were not well-informed about
the happenings in MITA and we did not want to provide irrelevant
information to our audiences outside.
The inaugural issue of Colours@MITA was out on 7 March
2003. It contained information on past events, upcoming events
and staff changes, parting words, comments/views from staff and
lots of pictures.
This e-newsletter offers many benefits:
•
It
provides timely information for staff.
•
It
is produced fortnightly, while MITA Matters
was distributed monthly.
•
As
it is produced in-house, the production
cost has been reduced tremendously.
•
It
is an interactive piece that allows staff
to give their comments/views.
One staff member said, “I find the online version more interesting
than the former printed one. I make sure that I read every new copy
as soon as it is out to catch up on what’s happening in other
parts of MITA.”
While MITA continues to improve on this e-newsletter, we are now
planning the quarterly newsletter for our external customers. You
probably will not see Colours@MITA but look out for our
exciting quarterly newsletter.