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Improved IT system in Customs Call Centre
 
The Customs Call Centre enables members of the public and the trading community to obtain answers to their enquiries on matters such as trade declarations, clearance and other customs matters by calling a single telephone number: 6355 2000.

The Call Centre was set up in December 1998. Its infrastructure was in line with the PS21 vision to exploit IT to bring about new levels of efficiency and productivity within Customs, and also to provide better services to the public.

The need for a new system
In 2001, Singapore Customs took proactive measures to acquire a simpler system for the Call Centre prior to the expiry of the previous contract on 31 March 2002. A study was made with the dual objectives of reducing the high annual recurrent cost for the Call Centre and providing the most convenient services to the public and the trading community.

An open tender was called in September 2001. It was awarded in October 2001. The new system for the Call Centre was successfully implemented on 16 March 2002.

Comprehensive features
The new Call Centre comprises a PABX system, an Interactive Voice Response (IVR) system and front-end telephony devices.

The PABX system provides key functions such as automatic call distribution, call handling and voice response integration. With the IVR system, the public can make enquiries through the voice response system or by speaking to a customer service officer (CSO).

Better service, great savings

With the new system, the annual maintenance costs have been reduced by a whopping 92% or about $440,000 per year.

At the same time, service levels have improved. Real-time information such as the duration of the longest call in the queue, number of calls in the queue, number of CSOs available, and the service levels attained is shown on an electronic display board within the Call Centre for easy monitoring.

The Call Centre’s Manager can also generate real-time and historical statistical reports on the Call Centre’s operations. Access to real-time information is vital to the Call Centre Manager who has to ensure that all incoming calls are answered in the shortest time possible.

The new Call Centre system also provides CSOs with direct and quick access to the system’s resources through their individual desktop computers.
 
The new system enables CSOs to access various resources through their individual desktop computers.
 
By Customs

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The Call Centre currently handles about 13,000 calls every month, which is equivalent to 60 calls per officer daily.
 
     
 
 
 
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