| IDEAS
begin with ‘I’ |
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I-Hab is a popular place for teams
to gather for brainstorming. |
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Innovation
is not just about creativity or generating ideas.
Nor is it merely about interesting inventions. Innovation
is about bringing good ideas to fruition —
be it a new product, service or work process. It
is only when good ideas become reality that an organisation
benefits.
JTC Corporation’s (JTC) innovation framework
stems
from the concept “IDEAS begin with ‘I’”.
This means that every individual in JTC has the
potential to contribute good ideas to help the organisation
grow.
JTC’s challenge lies in creating a conducive
environment for these ideas to take flight, which
is why it has set aside a special day annually,
known as Innovation Day, to create staff awareness
of the importance of innovation in the organisation.
Innovation Day also provides an excellent opportunity
to update staff on the latest innovation initiatives
implemented in the organisation and to encourage
their active participation.
JTC’s recent initiatives include an online
iPortal where staff can catch up on the latest innovation
news in JTC and an Idea Bank for staff to contribute
ideas online.
Making innovation a
habit in the I-Habitat
One
of the highlights of JTC’s inaugural Innovation
Day 2003 was the opening of its I-Habitat. This
is a cosy corner located within the JTC premises
where staff can go to seek inspiration and to get
their creative juices flowing.
The I-Habitat or “I-Hab” as it is affectionately
called is created by staff for staff. It has different
zones and each zone aims to stimulate the five senses
of sight, sound, smell, taste and touch. Not surprisingly,
the I-Hab has become a popular spot for various
project teams to retreat to for brainstorming sessions.
Obsessed with IDEAS
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| This
masterpiece was the result of great
teamwork! |
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| JTC
staff had a chance to unleash their
creativity. |
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Another interesting activity organised on Innovation
Day was
the painting of the Innovation Mural.
JTC
staff were divided into teams which included senior
management members. Each team was allocated a section
of the mural and given freedom to unleash their
creative potential. They could paint and design
anything they wished based on the theme “Obsessed
with Ideas”.
When each section was completed and joined together,
the result was a surprisingly colourful and visually
attractive mural. |
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By
JTC
Next: The myths of
innovation |
