A
total of 504 readers participated in the Challenge
Online Readership Poll held from mid-July to mid-September
2003. Highlighted here are some of the results
(visit this page soon for more details):
Sixty-five percent of the respondents read it
monthly. This is a jump compared to 26% in the
2002 survey (for both online and hardcopy versions).
Over 90% of those polled found the website easy
to use. The readers are also satisfied with
the
quality of the articles and the layout. The three
most popular sections are the Cover Story, Healthy
Body, Active Mind and What’s Hot.
The respondents contributed many ideas for improvement
such as the following:
•
"Include
management tips and motivational stories.”
•
“Highlight
key points.”
•
“More
contests, quizzes, freebies for readers.”
•
“The
toggling between past issues and the current
issue is not so user-friendly and needs to
be improved.”
To
improve Challenge Online, the PS21 Office
will include more games and contests. It will also
make the website more user-friendly, for example,
by improving the navigation of the site. A reader
requested for the online articles to be print-friendly
and for a “forward this article” service.
These and other feedback sent in by readers will
be taken into consideration when the website is
refreshed in 2004.
The Challenge editorial team wishes to
thank all who participated in the poll and provided
feedback for improvement.
Because
more and more people are subscribing
to Challenge Online, PS21 Office
has reduced the print run of Challenge
from 25,000 to 12,000 copies. This has
resulted in over $45,000 in cost savings!
