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out HDB’s e-Sales |
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Are
you looking to buy a flat? Now there’s an easier way to
go about it. Interested flat buyers can check out
e-Sales, the Housing and Development Board’s
(HDB) new one-stop marketing and sales portal.
Before the implementation of
e-Sales, interested flat buyers had to visit
HDB Hub or HDB’s roadshows at the
site offices to collect sales brochures for information on flats. They had
to check the brochures, Teletext, and HDB’s website to ascertain the
available units.
Now, with e-Sales, launched on 19 June 2003, flat buyers can get all the information
they need at their fingertips. They can check out various maps of towns; write-ups
and pictures of towns, facilities and amenities; site plans; block key plans;
pictures of external architecture and facades; view virtual show flats, as
well as the detailed listing of flats on sale. They can also apply for flats
online. In fact, everything they need to make a purchase decision is now within
easy reach.
Excellent results
The number of hits on this site stands at between 10,000 to 20,000 per day.
Said Mrs Heng Mien Joo, Head of Marketing and Promotions, “With the high
number of hits to e-Sales, we are confident that the system is meeting its
objective to be a useful and friendly portal for the public’s use. Since
the launch of e-Sales, we have seen a higher percentage of applications for
flats under Balloting Exercise and Build-to-Order made through the Internet.”
HDB also enjoys cost savings as now fewer hard copy brochures need to be printed.
Future enhancements
HDB is making continuous improvements to e-Sales to ensure that it remains
customer-friendly. It is looking into expanding the scope of the portal to
include information for flat buyers who have booked a flat and are waiting
to collect their keys.
There is also potential to include e-marketing features on the portal. These
will enable HDB to reach out to more potential flat buyers via personalised
emails.
And for flats yet to be constructed, such as those offered under Build-to-Order,
HDB will also look into offering users a virtual walk through of the external
and internal environments so that they can get a good perspective of their
future home. |
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By
HDB
Next: HDB’s
Virtual Call Centre
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| Related
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Various
modes of sale and information
on sale
launches — You can check
out details of flats offered under
three modes of sale: Walk-In Selection
(WIS), Balloting Exercise (BE)
and Build-to-Order (BTO). |
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Information
on apartment types — This
is a great help if you only want
to buy a specific flat type,
for example, a 4-room flat. |
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Virtual
show flats — This
feature provides a complete 360-degree
view of the show flats online. |
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Buyer’s guide — You
will learn about the rules and
procedures for buying a flat direct
from HDB, such as the eligibility
conditions. |
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