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Possibly the coolest experience in town
 
These “intelligent” display posters can make shopping hassle-free. Simply point your PDA at the device at the bottom corner of a particular poster, and details on what is available in that section of the store will be downloaded into your PDA. This way, you can shop wirelessly without having to physically visit that section of the store. Similar technology has been deployed in an art museum in Brazil to enable visitors to enjoy personalised tours of the place.
 
Imagine this: You are living in a world where everyone and everything is connected to the Web. It is a world where people are mobile, services are integrated, appliances are context-aware, and everything has a Web presence.

Does that sound like something that can only happen in the far future? If you think so, you may be surprised to learn that such a world exists today at Hewlett Packard’s (HP) CoolTown Experience Center. The Centre showcases HP’s vision of the future of computing and how technology will transform the way people live, work and play. And HP foresees the possibility of marketing its technologies in just a few years’ time.

On show: The spirit of invention
A group of public officers experienced the wonder of HP’s spirit of invention when they went for a field visit on 26 February.

During the tour of the Centre, they were introduced to current and emerging technologies deployed in five scenarios: at home, in a car, at a retail store, at an office and at an airport lounge. The experience was seamlessly integrated and centrally controlled by a personal digital assistant (PDA).

Learning from best practices
Impressed and inspired by what they saw, the tour participants naturally wanted to know what motivates HP’s employees to innovate.

According to HP’s Business Development Manager Alvin Chan, who led the tour, the spirit of invention is deeply entrenched in HP’s philosophy and culture. Moreover, HP’s staff believe in sharing ideas and information, and collaborating with one another. Encouraging the public officers to embark on innovation, he said, “Never be afraid to take the first step. Never be afraid to share and collaborate. Never be afraid to invent.”

Lessons for the Public Service
One of the tour participants, Mr Nicoll Tan from the Ministry of Education, shared his reflections on the HP tour as well as his earlier field visit to Citibank.

“At Citibank, I felt the emphasis was a lot on quality.… Many things, such as performance, are measured and staff are rewarded accordingly. Over at HP, we hear about the spirit of invention that is part of the company culture.

“It’s hard to tell what works or what doesn’t for the Public Service. I think we have to find a niche for ourselves, and how to ‘turn our staff on’. Would it be by rewards or by giving recognition? Or should we look beyond being rewarded and adopt the very noble spirit of servitude? I think these are things we have to seriously think about.”

Keen to share what he had experienced with his colleagues, he added, “I’ll bring back to my organisation the importance of dreaming the impossible and being inspired to achieve greater things.”

 
 

Next: Learning new ways of seeing things

 
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Theme 3: Pool Practice
The visit to HP was one of the industry tours conducted during the Innovation Experience. The
13 other organisations which hosted the field visits included 3M, Citibank, the Media Development Authority, Public Utilities Board and Singapore Airlines.
 
 
 
     
 
 
 
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