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| Shining
examples of great service delivery |
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Lee emphasised the importance of
a first-class Public Service in
order for Singapore to maintain
its competitive advantage. |
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Public officers became
celebrities for a night at the inaugural STAR Service
Awards ceremony held at The Ritz-Carlton, Millenia
on 18 February 2003. Flanked by proud family members,
friends and colleagues, each of the 180 winners
wore white satin sashes and beaming smiles during
the evening of glitz and glamour.
Five hundred guests including
top-ranking officers and department heads gathered
to pay tribute to the crème de la crème
of service personnel in the public sector. Themed “Celebrating the
Stars”, the evening also saw the launch
of the first-ever Quality Service theme song called “It’s the
Everyday Things” composed by Ms Gloria Lim from the Ministry of Law.
In
his opening address, guest of honour Deputy Prime
Minister Lee Hsien Loong congratulated the service
stars on making a difference in the Public Service.
He said, “As winners of the STAR Award, I hope you will serve as role
models for your colleagues, spur others to emulate your behaviour, and help
us to produce even more role models for the future.”
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Lee encouraged the STAR Service Award
winners to be role models for their
colleagues. |
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He
emphasised that Singapore needs a first-class Public
Service to maintain its competitive advantage. “When an investor is considering whether to
put his money or to set up a plant in Singapore, a major factor is whether
the government is functioning efficiently, and in a transparent, predictable
manner,” he said.
“And when a Singaporean comes into contact with the Public Service, how
he is treated and the quality of service he receives, would affect the extent
to which he feels valued as a citizen and at home in Singapore.”
The Public Service-wide STAR Service Award was introduced by the PS21 Quality
Service Committee (QSC) in 2002. It recognises the top 0.5% of public officers
who consistently provide excellent service. Featured in the following pages
are four of the award winners. |
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Next: Going
the extra mile to help the disabled
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STAR Service
Awards
Inspiration for the STAR Service Awards
came from the QSC’s learning visits
to organisations such as Citibank, Singapore
Airlines, Singapore Post and The Ritz-Carlton,
Millenia, reputed for providing excellent
customer service. QSC learnt
that these companies not only train and
expect quality service from their staff,
but also attach great importance to recognising
and rewarding good service. Showing public
recognition to exemplary staff led to
subsequent improvement in the overall
service quality of the organisation. |
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